The Blog is a modest lifestyle blog started in 2015 and based in West London, UK.

Aimed at women who want to look, smell and eat well without sacrificing modesty. Everything featured has a modest twist that is based on my Islamic faith. Like my review of 5 Halal Restaurants in Oxford Street or Halal Toiletries, but I also lust after Makeup Geek and MAC like the next girl. When it comes to Fashion, everything featured must be modest which is why I only showcase clothes that have longer sleeves, and hemlines along with my hijab (the head scarf) to cover my hair.

I rigorously test products & experiences before they even appear on the blog. I only work with brands I truly believe in, and if a product really is horrendous it just won't appear on the blog.

If you're a brand who wants to work with me, please check out my media kit here.



I'm Humaira Ahmad. A 32 year old writer, blogger and perpetual dreamer of impossible dreams that all need to get done by lunch time.

I live in West London, UK with my wonderful husband of 3 years, Mr. T. He's a little camera shy, so you won't see pictures of him, although he takes all my outfit pictures for me because he's an ideal Instagram Husband.

In my spare time, I love watching reality TV, occasional movies and binge-watching House of Cards & Game of Thrones. I love to travel and have been lucky enough to visit such amazing places and people, that I'm slowly trying to make my way through the scratch off world map we have.

Food is a huge part of my life, and while I'd call myself a competent cook, I'm much better at eating it than cooking it, which is why you won't find any culinary wizardry here!

I hope you'll join me in this beautiful blogging journey which started with fashion, and is now continuing in beauty, and who knows where else it will lead!

If you have any comments or questions, feel free to e-mail me at humairakblog @ gmail . com or follow me on social media below:

Facebook, Twitter, Instagram, Google+, Pinterest, & Bloglovin