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5 Reasons To Blog Under Your Own Name


I've finally taken the plunge and am blogging under my own name. It's been a long time coming, but I felt like this was the right decision going forward for me and my personal brand.

5 Reasons To Blog Under Your Own Name. Stop feeling the fear and do it anyway! |

Here are my 5 reasons to blog under your own name.

There are many reasons why I blogged under different blog names, always keeping my real name separate, but I always outgrew the topics or names.

I recently deleted my old social media accounts, blog on and changed the social media account names for my Twitter and Instagram, which are the two main social media platforms I use to promote content and keep in touch with my audience.

My blog, Food Fashion Faith, which I spent the last year growing was always meant to be a test bed for content and ideas. It grew in the last few months to be bigger than I expected, but I was super unhappy about the name and direction it was going in. I didn't want to be put into the category of just Food Blogger (although I love them!), as that's what my blog name projected I was all about.

I tested various topics and found that there were some that were a better fit for me and the direction I'm going in now than a year ago. I also found that when people were googling me, they were finding content that I was no longer passionate about or had changed my opinion on.

Image from Unsplash.

Image from Unsplash.

So, in an effort to take back my own narrative, I decided to rebrand and take ownership of my personal brand. I'm not all about blogging, I'm doing so many other things, I wanted to create one central thing to house everything and find a name that I could not outgrow.

In a nutshell, I re-branded because I wanted to:

1) Start writing under my own name

2) Take ownership of my brand

3) Not start another blog and then tire of it months later due to content fatigue.

4) Explore the topics I want to talk about without feeling like I am being restricted due to my blog name.

5) Work with individuals and companies to give them a more human insight into who I am as a person so that we can mutually decide if we are a good fit.

I also chose to do something different and ensure continuity by choosing my domain name as my first name and middle name initial. After discussions with my husband, this was to protect him as well as any future children and also because my first name is difficult to remember and spell, but Humairak is not that many letters.

I may in the future purchase my full married name as a domain name and point it here, but I have found that future proofing yourself by not using your current married name or your current maiden name causes less problems, which is why I chose the domain name I did. According to Mr. T's logic, you're not going to grow tired of your own name, now are you?

What do you think about blogging under your own name? 

Have you been through a rebrand recently?


5 Reasons To Blog Under Your Own Name. Stop feeling the fear and do it anyway! |

BloggingHumaira Ahmad